

Mon, Nov 04
|Ross - Blau Colloquium
Branding Yourself for Success - Ward Elwood
Join Ward Elwood, VP of Brand Strategy at The Honey Baked Ham Company, with over 20 years of experience driving success at companies like Kellogg’s and Kimberly-Clark. Learn how to build a standout brand, develop key insights, and communicate with impact. Don’t miss this expert-led session!
Time & Location
Nov 04, 2024, 6:00 PM – 7:00 PM
Ross - Blau Colloquium, 701 Tappan Ave, Ann Arbor, MI 48109, USA
Guests
About the Event
Join us for an engaging workshop with Ward Elwood, a distinguished leader in Marketing and Innovation and a proud alum of the University of Michigan. Ward returns to campus to share invaluable insights drawn from over 20 years of experience transforming brands across Europe, Asia, Australia, Latin America, and North America.
About Ward:
As the Vice President of Brand Strategy and Innovation at The Honey Baked Ham Company, Ward has driven impressive results, notably launching the fan-favorite ham sliders and biscuit sandwiches now found in stores nationwide. Prior to this role, he made significant contributions at Brill, Inc., where he managed and revitalized the icing, filling, and glaze portfolio for major retailers like Costco, Krispy Kreme, and Chick-fil-A. His strategic efforts positioned the B2B company perfectly for acquisition, highlighting his exceptional ability to enhance brand value in competitive markets. Also, during his tenure as Global Marketing Director at Kellogg’s, Ward…